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Senior Citizens Products in Germany

Like many other countries, Germany is currently facing a substantial demographic change. The development is characterized by an increasing number of old aged people, which is growing both in relative and absolute terms. Hannover Life Re is convinced that this part of the population represents a highly attractive new target group for the insurance industry – especially keeping in mind that this age group controls a considerable amount of tangible assets.

On the other hand, only a few product providers have addressed so far the specific insurance needs of Senior Citizens – such as independence and mobility. Accordingly, Hannover Life Re has made a strategic move towards a systematic development of the German Senior Citizen Market, which includes the introduction of innovative product concepts not known in the market before. This move is based on our longstanding experience with comparable products, which have been successfully launched with product partners in international markets.

Our product range for Senior Citizens includes Immediate Annuities and Long Term Care products for impaired lives as well as taylor-made Accident Covers with optional assistance benefits. Following our general business philosophy, our service is not limited to the development of product concepts, but also includes supporting processes such as the development of underwriting solutions to be used at the point-of-sale.

For further information please visit our E+S Rück website, only available in German. E+S Rück is a member of the Hannover Re Group and is responsible for all Life & Health business in the German speaking markets.